When it comes to business communication, the possibilities are endless. It's a constantly evolving field, with new channels and methods of communication emerging every day. This can be both exciting and daunting for businesses, as they strive to keep up with the latest trends while also maintaining a consistent and effective communication strategy.

One of the biggest challenges businesses face in this ever-changing landscape is the sheer number of channels available for communication. From email and social media to SMS and push notifications, there are countless ways to reach out to customers. However, this abundance of channels can also create a communication divide between the old and new ways of communicating with customers.

The old way of communication, which relied on physical letters, in-store forms, and calls, was slow and lacked the deep understanding of customer attributes and personas that is now possible. There were limited channels available, and the services provided were often plain and vanilla. Customers had to wait a long time to receive a response, and there was no clear structure or plan for follow-ups.

In contrast, the new way of communication has significantly increased the number of channels available, making it more challenging for businesses to adapt. There are now too many channels, attributes, personas, and complexities that add context. With customers spread across so many channels, identifying the right channel and understanding user preferences can be difficult, especially with too many tools.

To address these challenges, companies can bundle notifications to communicate with users through appropriate channels. Bundling notifications helps businesses group notifications together based on different categories or user preferences, making it easier to deliver the right message through the right channel. This approach can streamline communication with customers and reduce the risk of overwhelming them with too many notifications.

At Fyno, we are building a product that focuses on understanding the preferences of a user and only communicating with them on the channels through which they wish to be contacted. This allows businesses to communicate more effectively with their customers and build stronger relationships based on trust and respect.

For big companies, there is often the option to build their own communication systems because they have the funds and resources available. However, this can be a costly and time-consuming process that requires ongoing maintenance and support. Medium-sized companies may also choose to build their own communication systems, but they may struggle to keep up with the demands of maintenance and support.

For small companies, building a communication system may not be feasible due to budget constraints. In this case, it makes sense to use a separate communication layer that can be integrated with existing systems. This can save on development effort and ensure that the company can communicate effectively with its customers without breaking the bank.

In conclusion, effective communication with customers is essential for any business looking to succeed in today's fast-paced and competitive market. With so many channels available, it's important to adapt your communication strategy to meet customer expectations effectively. Whether you choose to build your own system or use a third-party vendor, the key is to find a solution that works for your business and your customers.