Notifications are an essential part of any company's communication strategy. They are used to keep employees informed of important updates, deadlines, and tasks. Notifications can be delivered in a variety of ways, such as through email, SMS, or push notifications. Different companies have different notification strategies depending on their size, budget, and communication needs.

In this blog, we will explore how different companies use notifications and the factors they consider when choosing a notification system. We will also examine the benefits and drawbacks of building a notification system in-house versus using a third-party vendor.

Big Companies

Large companies typically have the resources and budget to build their notification systems in-house. This approach allows them to have complete control over the system's design and functionality, as well as the ability to customize it to fit their specific needs. They can also integrate the notification system with their existing software and hardware systems, making it easier to manage and monitor.

Building a notification system in-house can be a time-consuming and expensive process. It requires a team of developers, designers, and project managers to work together to create a system that meets the company's needs. Once the system is built, ongoing maintenance and updates are necessary to ensure its continued effectiveness.

Alternatively, large companies may choose to use a third-party vendor to provide a notification system. This approach can be more cost-effective and require less effort from the company's internal team. Third-party vendors often have pre-built notification systems that can be easily integrated into the company's existing infrastructure. Additionally, third-party vendors have experience working with a variety of companies and industries, making them well-positioned to provide advice and support.

Medium Companies

Medium-sized companies often face a dilemma when it comes to notifications. They may have the resources to build a notification system in-house, but doing so may be too expensive and time-consuming. On the other hand, relying solely on manual notifications, such as emails or phone calls, can be unreliable and inefficient.

One option for medium-sized companies is to use a third-party vendor that provides a notification system. This approach can be cost-effective and require less effort than building a system in-house. It also allows the company to take advantage of the vendor's expertise in developing and managing notification systems.

Another option is for the company to build a notification system in-house but with the assistance of a third-party vendor. This approach allows the company to retain control over the system's design and functionality while benefiting from the vendor's knowledge and experience.

Small Companies

Small companies typically have limited resources and may not have the budget to build a notification system in-house. Therefore, using a third-party vendor is often the most cost-effective and practical solution. Third-party vendors can provide pre-built notification systems that are easy to use and require little maintenance. This allows small companies to focus on their core business while still maintaining effective communication with their employees.

Choosing the Right Notification System

When choosing a notification system, companies should consider several factors, including:

What are the business needs?

The company needs to identify what they need the notification system for and what messages they want to send. For example, is it for sending task reminders, deadline notifications, or company announcements?

Who is the audience?

The company needs to determine who will receive the notifications and how they will be delivered. For example, will notifications be sent to all employees, specific departments, or individual employees?

Employee effort required?

Companies should consider the amount of effort required to manage and maintain the notification system. This includes the time and resources required to train employees, manage notifications, and troubleshoot any issues that arise.


Building a notification system in-house can be expensive, so companies should consider the cost of development, maintenance, and updates. Third-party vendors can be a more cost-effective solution, but companies need to consider it.

To sum it up, we're notification experts and no matter which category of business you fall into, we've got you covered!