Newer communication channels


In the fast-paced business world, staying connected with your customers is more critical than ever. As communication channels continue to evolve, it's essential to adapt and leverage emerging technologies to enhance customer engagement and streamline operations.

This comprehensive guide explores customer communication channels in 2023 and introduces you to a game-changing solution: Fyno. With Fyno's notification infrastructure, you can effortlessly send product notifications across multiple channels. Say goodbye to managing multiple APIs; the single Fyno API is all you need to send notifications through various channels efficiently.

Traditional Channels vs. Emerging Channels

Traditional Notification Channels

When it comes to traditional notification channels, the following channels have been the backbone of customer communication for years. 

  • Email: Long-established and reliable, email notifications remain a staple in customer communication.
  • SMS: Short message service (SMS) is a commonly used channel for instant notifications.
  • Phone Calls: Personalized and direct phone calls are suitable for high-priority notifications.

While newer channels have emerged, these stalwarts remain crucial in reaching your audience effectively.

Emerging Communication Channels

In the fast-paced world of technology, emerging communication channels transform how businesses connect with customers. Let's delve into these innovative methods:

  • Chatbots and Messaging Apps: Conversational AI and messaging apps provide interactive and engaging notification experiences.
  • Push Notifications: Mobile apps and web-based push notifications are highly effective for instant engagement.
  • Voice Assistants: Voice-driven interactions with devices like Amazon's Alexa or Google Assistant change how we engage with notifications.
  • Social Media Messaging: Platforms like Facebook Messenger and WhatsApp offer new avenues for customer communication.

Fyno - A single API for all your product communication needs

Fyno is the notification infrastructure solution that simplifies multi-channel notifications. It centralizes your notification process, eliminating the need to manage multiple APIs for various channels.

Fyno offers a variety of useful features to create a reliable notification infrastructure. Here are a few key features that Fyno offers.

  • Integration: Fyno offers 40+ integration options across 6+ communication channels, making it easy to connect with various providers.
  • Routing: Create smart communication flows without coding, from complex flows to failover protocols, all through a user-friendly interface.
  • Template Management: Effortlessly customize messages, collaborate with teams, and maintain consistent cross-channel notifications from one central hub.
  • Dashboard & Analytics: Gain actionable insights on channel performance, provider effectiveness, and message impact, all in one place.
  • Logs: Access consolidated logs for quick issue identification and troubleshooting.
  • Workspaces: Efficiently manage diverse communication needs with unique integrations, workflows, and templates.
  • Automation: Trigger notifications, set conditions, and create rules with Fyno's smart automation builder without the need for engineering.
  • In-App: Easily implement a fully loaded in-app layer with white-labeled notifications and pre-built UI components for web and mobile applications.

Expand your communication channels using Fyno

Fyno boasts an impressive integration capability, providing access to 40+ notification service providers across over 6+ communication channels. This extensive network of integrations allows you to connect with your customers through their preferred channels effortlessly. Whether you rely on email, SMS, phone calls, push notifications, voice assistants, or social media messaging, Fyno has you covered.

Embrace Emerging Communication Channels

Fyno goes beyond traditional communication methods by enabling you to embrace emerging channels that are redefining customer engagement. Let's explore how Fyno can help you leverage these cutting-edge communication avenues:

Chatbots and Messaging Apps

Fyno supports popular business messaging apps like Slack, Microsoft Teams and Discord.

Explore other integrations

➡️Slack integration example: Create custom workflows using Fyno’s no-code flow builder. 

With Fyno, setting up messaging app integration takes just minutes. Configure your messaging app credentials in your Fyno account, and you're ready – no need for APIs or engineering expertise.

Push Notifications

Fyno supports the following push notification service providers,

  1. APNs (Apple Push Notification services)
  2. Expo
  3. FCM
  4. Mi Push
  5. OneSignal

➡️Refer to our product documentation and integrate your favorite service provider in minutes.

Voice Assistants

Voice-driven interactions with devices like Amazon's Alexa and Google Assistant offer new opportunities for customer engagement. 

Fyno's integration with voice communication providers like Exotel and Kalerya allows you to provide hands-free, natural customer interactions, enhancing the user experience.

With Fyno, you have the power to connect with your audience through an extensive network of providers and emerging communication channels, ensuring that your messages reach the right people at the right time.

Closing remark:

As a business grows, notification API management becomes messier with adding more providers/channels. Overall, managing the overall communication stack becomes challenging. That’s where a notification infrastructure management software system, like Fyno, comes in handy.  

Some key value propositions that Fyno offers include: 

  • Flexible, no-code capability: A more efficient, standard, and better notification system reduces developer dependency, providing DIY flexibility to product teams. 
  • Go live faster: You can run your campaigns in minutes, not months.  
  • Better control over data: Your business-critical data will be hosted on your infra, so you never have to worry about control and data security.
  • Support any communication template: Control content with better and more efficient template management.  
  • Ensure 100% deliverability: Ensure your notifications are never disrupted by provider or channel issues with our failover protocols.
  • Real-time analytics/audit log: Get detailed insights on channels, providers, templates, segments, message types (including OTP), open rates, and more through a user-friendly dashboard customized to your notification objectives.