BFSI Marketing that ships fast and costs less

BFSI marketing has changed. Customers expect personalisation, real-time relevance, and zero spam, while keeping their personal data protected. Most marketing stacks weren't built for that. CDPs like MoEngage, WebEngage, and CleverTap ask you to export customer data into their cloud, which compliance and security teams at banks won't approve. CCMs like Quadient, FCI, and Oracle responses lock you into a single delivery vendor and a multi-year contract that is hard to exit. Your CPaaS bills climb every year as UPI-driven volume grows, and none of these systems show what actually converted.

Fyno gives marketing teams one platform: live cohorts on data that never leaves the bank, orchestrated delivery across SMS, WhatsApp, email, push, RCS, and voice, and provable ROI per send. Built for CMOs at banks, NBFCs, insurers, and large fintechs.

Fyno Connect reads your customer data from your existing CDP, data warehouse, product analytics, and CRM. Cohorts are built live on that data inside Fyno, with no export and no copy. Marketing builds the segment, runs the campaign, and reads the result, all in one workspace, all on data that never leaves your infrastructure. The teams that used to brief IT for every cohort stop doing that. The teams that used to wait two weeks for a campaign-ready audience stop waiting. Connect deploys inside your premises or your own cloud, which lets compliance and security sign off without forcing marketing to give up granular targeting.

Every outbound message carries campaign ID, vendor ID, template ID, and customer ID through delivery, click, and conversion events. Fyno joins delivery data with your conversion events from CDP or product analytics to give you cost per conversion at the campaign, channel, and vendor level. You stop guessing whether the SMS or the WhatsApp drove the deposit. You also see which vendor's deliverability actually translates into conversion, which is often different from what the CPaaS dashboard reports. Marketing finally gets the same attribution rigour that performance teams already have on paid channels.

Yes. Fyno's no-code builder covers segments, templates, journeys, routing, and frequency caps. Marketing builds and ships from the same workspace where compliance approves. Engineering only needs to integrate Fyno once at the data layer, after which segment definitions, channel logic, vendor changes, and template edits all happen in Fyno. The teams that run marketing today on CCM tools, CDPs, and CPaaS scripts collapse into one workflow with maker-checker enforced before anything leaves the platform. Same-day campaign launches replace the two-to-three-week engineering cycle.

Yes. Fyno integrates with Salesforce, Zoho, MoEngage, WebEngage, CleverTap, Oracle Responses, FCI, Quadient, Snowflake, Redshift, and most data warehouses through Fyno Connect. You don't have to rip out your CDP. Customer attributes and events sync into Fyno for live audience building, and Fyno hands off campaigns to your existing systems where needed. The most common pattern: keep your CDP for behavioural cohorts, move orchestration and delivery to Fyno, retire the duplicated CPaaS scripts. Migration runs in parallel with existing vendors until traffic shifts.

Frequency caps and quiet hours live at the workspace level via Fyno preference manager, not per team. Marketing, collections, service, and product can each run their own journeys, but every send checks against the global cap before dispatch. You set the rules: maximum three non-regulatory messages per customer per day, no marketing between 9pm and 9am, regulatory always allowed. Customers stop receiving the renewal-week pile-ups that erode engagement and inflate unsubscribe rates. Channel preferences are enforced alongside frequency, so a customer who only wants WhatsApp won't get hit on SMS.

DLT template approval is built into the template builder so that variables are tagged at creation and templates auto-whitelist on TRAI approval. DPDP consent is enforced at the send layer: every outbound message checks the customer's recorded preference before dispatch, and consent withdrawals propagate across every channel within the same workspace. Maker-checker, version history, and full audit trails are logged for every template and every campaign. When the RBI, IRDAI, or DPDP officer asks, you produce the record without rebuilding it from emails. Compliance moves from a sign-off blocker to a default condition.

Fyno's Route Builder picks the cheapest vendor that still meets your delivery SLA, per message, in real time. You set the rules: minimum delivery rate, maximum cost per send, failover order, channel preference. Fyno does the switching. Most banks and NBFCs see 15 to 30 percent reduction on transactional and promotional comms spend within the first two billing cycles. You also see waste: messages that fired into invalid numbers, duplicate sends triggered by two teams, templates that always fail DLT scrubbing. Each of those is a recoverable line item that the current CPaaS dashboards don't surface.

Fyno processes 300M+ notifications per month across SMS, email, WhatsApp, push, RCS, and voice. Platform uptime sits at 99.95 percent with SLA-backed credits. The platform handles marketing blasts and transactional sends like OTPs on the same orchestration layer using priority queues, so OTPs are never delayed by a campaign. Every message carries a priority tag and rate limit. If a vendor degrades, traffic re-routes in milliseconds with no manual switching. The architecture is built for BFSI scale: AU Small Finance, Federal Bank, Kerala Gramin Bank, Flexiloans, and TripJack run their full comms stack on Fyno. SOC 2 Type II and ISO 27001 certified, data residency in India.