Fyno engaged with leading Gulf banks to understand their biggest communication challenges. Conversations highlighted WhatsApp as an emerging customer channel, rising demand for omnichannel orchestration, and the push to make in-app messaging more impactful.

We showcased how Fyno’s audit-ready infrastructure solves these gaps by unifying fragmented systems, strengthening compliance, and driving engagement. Insights from these dialogues have already contributed to our product, from advanced WhatsApp capabilities to deeper orchestration and in-app solutions.

• WhatsApp is the next big channel for BFSI engagement
• Orchestration is one of the biggest challenges, and in-app messaging is gaining momentum