Achieving 100% deliverability and great customer experience

100%

Deliverability

90%

Engineering time saved

Table of contents

Winning features

Analytics & reporting

Summary

Introduction

Fitpass is India's leading fitness subscription service, providing access to thousands of gyms nationwide via one membership

Challenges

Fitpass struggled with only 90% delivery rates on critical communications like authentication codes

Solution

Fitpass instantly integrated a backup SMS provider with failover on WhatsApp using Fyno's no-code routing layer

Impact

99.99% delivery rate
Better user experience
Engineering resource optimised

Jnanendra Veer

CTO

No more delivery failures of critical communications

We were able to almost instantly increase our deliverability to near 100% with Fyno’s routing feature. This has resulted in reduced complaints from customers

Introduction

Fitpass is India's largest fitness subscription service, giving members seamless access to thousands of partner gyms nationwide through a single membership. With a robust app, Fitpass consolidates membership management, gym discovery, and workout tracking.

Challenges

Fitpass' seamless user experience relies on OTP verification, but their SMS delivery rates ranged from 88-90%, leading to user drop-offs and frustration. Key challenges included:

Inconsistent SMS delivery performance
Fragmented communication channels
Engineering overhead for managing complex routing logic
The need for high reliability and secure message delivery

Solution

Fitpass partnered with Fyno to address these challenges using Fyno's no-code platform:

Backup SMS provider configuration: Implemented a secondary SMS provider to act as a fallback.
WhatsApp as backup channel: Configured WhatsApp as an additional fallback channel.
Real-time analytics: Provided real-time delivery insights via a comprehensive dashboard.
Seamless integration: Achieved clean, scalable routing logic without making any changes to their existing code base.

Impact

99.99% delivery rate: Improved SMS delivery from sub-90% to 99.99% within 24 hours.
Enhanced user experience: Reduced user drop-offs and ensured seamless login access.
Optimized engineering operations: No-code efficiency reduced engineering complexity.
Secure delivery: Maintained secure message routing and compliance with data protection standards.

Achieving 100% deliverability does not need complex engineering.

It only needs Fyno

There’s a smarter way to manage your notifications without using valuable engineering time.

Don’t wait to have million users to deliver meaningful in-app experience.

Launch your app with best-in-class notification inbox with Fyno.

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